Rue107 is a New York based contemporary women’s wear lifestyle brand. With beginnings in Brooklyn, New York, our mission is to create whimsical, fun, and statement-making clothing and swimwear for women who want to express their unique personality through their wardrobe. At the core of our business lies a foundation of celebrating sisterhood, individuality, and our customer’s right to always express themselves in their own unique and authentic way. We are here to celebrate you at every occasion, every achievement, and every step of your evolution into the amazing woman that you are.

Open Monday – Friday, 11am to 5pm

260 West 36th Street, Suite 503 (5th floor)
New York, NY 10018

No appointment necessary, but if you have any questions please call.